A six-pointed star with the word 'Haelsum' next to it

Illustrations for ‘Power Up: A Collective Leadership Development Ecosystem for Colorado’

Client -> GRID Impact Services -> Illustration
Haelsum-Poder-01

About the project

Poder Colorado is a collective formed to use the combined expertise, experience, passion and personal networks of five women, deeply connected to community, leadership development, health equity and co-creation through human-centered design, to conceive a new leadership development ecosystem. I created a set of five illustrations for their document ‘Power Up: A Collective Leadership Development Ecosystem for Colorado’.
An illustration of the feet of a woman in a yellow skirt standing on a stone in a river. The background is light green.

The illustrations

The illustrations are inspired by Colorado nature and the strong Coloradans who have historically had less power and privilege. They tell stories about leadership, journeys and community, whilst embracing the natural theme. To honor the background of the women in the illustrations, I designed a set of papel picados, a decorative paper craft, to use as a decorative element.
An illustration of two women sitting on the ground picking vegetables or flowers in a forest. The background has a warm peach color.
An illustration of five people sitting around a campfire next to a lake. The background is dark green.
An illustration of three women walking through a landscape. There are mountains and pinetrees in the background and the women just crossed a bridge over the river. The background is cream colored.

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Let’s get in touch!

Haelsum is a Rotterdam-based design studio offering branding, web design, digital design, and illustration for creative and mission-driven brands. Working with clients in the Netherlands and worldwide.

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