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A young, bold rebrand and website for staffing platform Staffyou

Client -> Staffyou Services -> Branding, Digital Design, Illustration
Team → Website development by Staffyou, UX Design portal by Nienke Belgraver, Photography by Marlike Marks
A young, bold rebrand and website for staffing platform Staffyou

About the project

Staffyou isn’t your average staffing agency: they are a young, passionate team invested to bring the best staffing experience to their client employers and students/freelancers. To let Staffyou’s top-notch tech shine, I redesigned their brand identity and website to match the company values.
An image of the old and new Staffyou logo next to each other
The Staffyou logo on a dark blue background surrounded by bold colored shapes

The brand

We decided to go for a clean, minimal custom wordmark logo with a ligature. The color palette contains bold, contrasting colors. To bring the identity to life, I added custom shapes, abstract cut-outs from the letter ‘s’, that can be used in the lay-out. They can be used both static (in print, presentations) and dynamic (on the website, in social media ads) and make lay-outs look both bold and playful.
The Staffyou logo on a bright purple background
The Staffyou logo on a mint green background
The Staffyou logo on a dark blue background
A photo of a smiling Staffyou employee on a forklift
A photo of a billboard in Rotterdam displaying a Staffyou ad

The website

The Staffyou platform is built on two pillars: the public, corporate site that introduces everyone to Staffyou, and the actual platform behind the log-in: a system where employers and students/freelancers can manage their jobs. Together with the Staffyou developers I redesigned the public, corporate site to match the new brand identity.
A purple background with two screenshots of the Staffyou website
A set of small illustrations showing all the branches Staffyou operates in

Illustrations

For the Staffyou app I designed three custom illustrations, ‘Freelance’, ‘Employee’ and ‘Questions?’.
An illustration of a woman sitting on the ground with her laptop with a plant and a cat next to her
An illustration of a man with laptop standing in front of an office, desk calendar and a piggybank with sunglasses
An illustration of a big questionmark with a woman and man standing next to it and pointing at the questionmark

Collateral items

To launch the brand we worked in a collection of collateral items. Among them a presentation deck – a very important first impression on potential clients – and a set of social media templates to use in marketing campaigns.
A purple background with several pages of the Staffyou company presentation deck
A photo of an iPhone with the Staffyou app on its screen
A photo of a smiling Staffyou employee working in a store
A purple background with three Staffyou Instagram Stories

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Let’s get in touch!

Haelsum is a Rotterdam-based design studio offering branding, web design, digital design, and illustration for creative and mission-driven brands. Working with clients in the Netherlands and worldwide.

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