A versatile, minimal brand for interior designer Kim van Tol
Client -> Kim van Tol Services -> Branding, Digital Design
About the project
Kim van Tol is an interior designer based in Dordrecht, the Netherlands. Kim helps people plan and decorate their interior, from single rooms to complete houses and offices. Her approach is personal, friendly and creative – a great starting point for her brand identity.
The branding
The brand is a combination of Kim’s approach and personal aesthetics: clean and minimal paired with playfulness and creativity. The logo can be used as a label, making sure it never clashes with the aesthetics in her client projects. The colour palette evolved from Kim’s personal favourite colour, olive green, and might have been inspired by her beautiful home as well… Hand-drawn elements give the identity a personal touch, which fits Kim’s way of working.
Brand update
Kim has been working hard on her business since we launched the brand in 2020, and in 2022 we gave the brand a little update to fit her current goals and brand character. We expanded the colour palette with some warm accent colours, refined the logo and added more variety in the typographic style to expand Kim’s brand on social media.
Kind words
“Jantine has made my branding and I am very pleased with it. Jantine can empathise with her customers very well. After she had asked me a number of questions she went to work. The result was spot-on! As if Jantine could read my mind. If you like a personal approach, I can definitely recommend Haelsum!”
Kim van Tol
Interior Designer
Social media templates
Instagram is a great place for interior designers and to stay recognizable and close to her brand Kim and I worked on a set of social media templates. We started with sketching out what kind of templates Kim needed based on her content ideas. When we got everything covered with the updates I designed the templates in the new brand style, fully customizable in Canva. Kim’s been doing a great job using the templates, make sure to check out Kim's Instagram to see them in action!
E-book template
Kim just launched her first e-book, filled with tips on how to turn your house into a home. After we wrapped up the brand update and social media templates we worked on a set of templates for this e-book. We decided to stick with the same process we used for the social media templates: sketching out template ideas based on the copy and turning them into fully customizable Canva templates. Kim really worked her magic into building the book with the templates, it looks great! Curious? You can find the e-book on Kim’s website.
More work
Let’s get in touch!
Haelsum is a Rotterdam-based design studio offering branding, web design, digital design, and illustration for creative and mission-driven brands. Working with clients in the Netherlands and worldwide.
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