An inviting, professional brand identity for orthopedagogical consultant Vivendi
Client -> Vivendi Services -> Branding
About the project
At orthopedagogical consultancy firm Vivendi, care for parent and child comes first. Vivendi helps parents, and parents to be, with questions and concerns on parenting and the development of their child. I helped Vivendi with a warm and friendly brand identity.
The logo
The Vivendi logo consists of a logo icon and a wordmark. The logo icon is made from a single hand drawn line, symbolizing the connection between parents and their child. The hand of the child is enclosed by the adult hand, symbolizing protection. By keeping the hands slightly abstract they can represent both a child’s parents and a teacher or counselor.
For the wordmark we choose a bold and friendly letter. The connection between the ‘e’ and the ‘n’ creates a unique ligature, again symbolizing the connection between parent and child. Fun fact: the word ‘en’ in Dutch means ‘and’, another reference to that important bond.
Color & Typography
Parents value a personal connection when looking for a counselor for their family. We wanted to give the brand an inviting and friendly vibe, and decided to go for a calm but professional, natural, color palette. The same approach was used for the typography by opting for two friendly yet professional fonts with a light, calm appearance.
Kind words
“It takes a lot of skill to create a brand for my company in the healthcare industry without having real inside knowledge of the trade. Jantine immerses herself in her clients and their industry, which gave me the idea that she knows just as much about my field of expertise as I do. Jantine is so nice to deal with, has an eye for what the client needs, and carefully guides the project to a great result that still feels like me. The end result has exceeded my expectations. I think it’s an art how someone can translate my core values and vision into such a spot-on identity. An idea in my head suddenly became real, it brought my company to life. Thanks for making me feel so proud.”
Lisa Mesander
Child Development Specialist & Founder at Vivendi
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Haelsum is a Rotterdam-based design studio offering branding, web design, digital design, and illustration for creative and mission-driven brands. Working with clients in the Netherlands and worldwide.
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