We decided to go for a clean, minimal custom wordmark logo with a ligature. The color palette contains bold, contrasting colors. To bring the identity to life, I added custom shapes, abstract cut-outs from the letter ‘s’, that can be used in the lay-out. They can be used both static (in print, presentations) and dynamic (on the website, in social media ads) and make lay-outs look both bold and playful.
The Staffyou platform is built on two pillars: the public, corporate site that introduces everyone to Staffyou, and the actual platform behind the log-in: a system where employers and students/freelancers can manage their jobs. Together with the Staffyou developers I redesigned the public, corporate site to match the new brand identity.
Visit the Staffyou website.
For the Staffyou app I designed three custom illustrations, ‘Freelance’, ‘Employee’ and ‘Questions?’.
To launch the brand we worked in a collection of collateral items. Among them a presentation deck – a very important first impression on potential clients – and a set of social media templates to use in marketing campaigns.