A clean and sustainable brand identity for lingerie company Soft Revolt
About the project
Soft Revolt intimates is creating the bra of tomorrow: a wirefree, supportive and seamless, 3D knitted bralette. To launch their brand I helped them with a brand identity.
The brand
After taking the brand survey I created a moodboard to set the path to the branding. We wanted to make something bold, sustainable and clean with a feminine touch. I created a color palette of warm, muted tones to emphasize the fabrics and build a font system that shows contrast between a serif and sans serif font.
“Next to having a very pleasant personality to work with, Jantine is a true professional. She is structured and keeps a good eye on what will practically work for a business and what not. What started with our answers to her brand questionnaire, resulted in a beautiful moodboard and spot-on logo and colour frame. We are pleased with the end-result and given the reactions, our customers as well!”
— Elles Roeleveld, Founder Soft Revolt
