A playful brand identity for Rise Up Now, a resilience program for primary school children
About the project
Rise Up Now is an active program that helps increase the resilience of primary school children in Kenya. It’s full of challenges and fun, and reaches every child through play to strengthen self-confidence and develop social skills. Right before launching their fundraising campaign, I helped them with an update of their logo and a visual brand identity.
SERVICES Branding
CLIENT Rise Up Now, an program by Kenya Child Care.
TEAM Illustrations study book by Stanislaus Issa Olonde, Photography by Ingrid van Heeteren (Fotostudio Enjoy).
Brand identity
For the Rise Up Now study books Kenyan illustrator Stanislaus Issa Olonde created a playful set of characters that served as inspiration for the brand identity. The logo icon is based on a sunset, the symbol for a fresh start and a feature Kenya is known for. The rays of the sun are also referencing a spring, symbolizing resilience. The icon has a playful, hand drawn style and can be used on its own or as a part of the logo wordmark.
The logo wordmark can be used with the tagline ‘Inuka’ – Swahili for ‘rise up’, a phrase often used by William and the team in Kenya. Handwritten in a playful style, the tagline can be used as a primary mark, with the logo underneath, or as a tagline for the logo.
Colour & Typography
The color palette consists of a bright orange and yellow complimented by a subtle blue for contrast. The typography features a bold and friendly font that can be combined with a handwritten font for playful accents. To match those accents I added a set of hand drawn mini-illustrations to be used on photos or in marketing communications.
“Jantine has a structured way of working. She really took us by the hand in her creative process, which is very fun to see! She listens well to your needs, and developed an insightful way to define clear goals for the project. The result is beyond our expectation! We were lucky to work with Jantine twice, and are very enthusiastic about the outcome of both projects.”
— Linda Kragtwijk, Kenya Child Care & Rise Up Now
