Branding, Collateral items, Webdesign
‘In het hart van de zorg’ (‘In the heart of healthcare’), Neo-Mundo’s tagline.
To reflect on their first ten years and shape a vision for the future the Neo-Mundo team worked with an expert on their brand positioning. To test if their current visual identity still matched their new goals and ideas I did a brand analysis and hosted a workshop with the complete team. This helped me understand what elements of their visual identity should stay, and which were ready for an update.
With the outcome of the workshop in mind I started with a redesign of the logo. I kept the loved characteristics of the original logo: the warm colours, the round shape and the fact that it stands out from what competitors are doing.
Neo-Mundo translates to ‘new world’, and building a new world in health-care is a big part of the company's vision. The team is what truly makes Neo-Mundo stand out as a company, and based on that I build a new logo icon. It’s a collection of unique, diverse shapes — representing the uniqueness and diversity of the team — that come together as a whole to create a perfect circle, a new world. The elements that build the shape can be used on their own as a fun, visual language in on- and offline communication.
Business card with personalised QR-code that leads to the person’s profile on LinkedIn.
Valentine’s Day greeting card. The card was mailed out to Neo-Mundo’s clients and partners to thank them for their collaboration.
Neo-Mundo has an active social media presence and creating a set of on-brand templates for their socials was a big part of the rebrand. I designed several templates they can easily use and edit themselves in Canva. This way it’s easy to create new posts when needed, and make sure they keep a consistent visual branding in their feed.
My collaboration with Neo-Mundo started in 2018 when we completely restructured and redesigned their website. To match the fresh brand identity I redesigned some visual elements to give the website a consistent and up-to-date look.