A versatile, minimal brand for interior designer Kim van Tol
About the project
Kim van Tol is an interior designer based in Dordrecht, the Netherlands. Kim helps people plan and decorate their interior, from single rooms to complete houses and offices. Her approach is personal, friendly and creative – a great starting point for her brand identity.
The branding
The brand is a combination of Kim’s approach and personal aesthetics: clean and minimal paired with playfulness and creativity. The logo can be used as a label, making sure it never clashes with the aesthetics in her client projects. The color palette evolved from Kim’s personal favorite color, olive green, and might have been inspired by her beautiful home as well… Hand-drawn elements give the identity a personal touch, which fits Kim’s way of working.
Website and collateral items
With her brand-new brand identity in mind we worked together on a set of collateral items to help Kim facilitate her clients. From a website where she can show her work, a business card and a template she now uses to present her plans to her clients.
“Jantine has made my branding and I am very pleased with it. Jantine can empathize with her customers very well. After she had asked me a number of questions she went to work. The result was spot-on! As if Jantine could read my mind. If you like a personal approach, I can definitely recommend Haelsum!”
— Kim van Tol, Interior Designer
