Branding, Collateral items, Webdesign, Template design
The brand is a combination of Kim’s approach and personal aesthetics: clean and minimal paired with playfulness and creativity. The logo can be used as a label, making sure it never clashes with the aesthetics in her client projects. The color palette evolved from Kim’s personal favorite color, olive green, and might have been inspired by her beautiful home as well… Hand-drawn elements give the identity a personal touch, which fits Kim’s way of working.
With her brand-new brand identity in mind we worked together on a set of collateral items to help Kim facilitate her clients. From a website where she can show her work, a business card and a template she now uses to present her plans to her clients.