A sophisticated brand update for online strategist Hayo Bethlehem
About the project
Hayo Bethlehem is an online strategist from the Netherlands. With over 20 years of experience in the digital world, Hayo wanted to update his personal brand to give it a more modern look and feel.
An evolving brand
After completing the branding survey, we decided to stay close to the concept of the original logo: a shield, and give it a more high-end, sophisticated look. I worked on an update of the color palette, created a fitting font system and changed the focus of the logo from Hayo’s initials to just the ‘H’ for a more personal approach.
““I approached Jantine to work on my personal branding, because of her unique style. She pleasantly surprised me with her very professional and structured approach to the design process. She had a great way of explaining her design choices, and found a way to implement her signature style in a design for a subject that was markedly different from her usual projects. This showed great mental dexterity and an ability to get stuck in any subject matter. It was absolutely great working with her and I fully recommend Haelsum to any one.””
— Hayo Bethlehem, Online Strategist
