A fresh, colorful brand identity for social changemakers GRID Impact

A fresh, colorful brand identity for social changemakers GRID Impact

About the project

GRID Impact is a collective for social change. Their highly experienced independent consultants partner with organizations and communities to co-create equitable, inclusive, and impactful approaches to economic, health and social challenges. I teamed up with GRID Impact for a new brand identity.

SERVICES Branding, Illustration
CLIENT GRID Impact

A fresh, colorful brand identity for social changemakers GRID Impact

Brand Identity

The new GRID Impact logo is clear, straight-forward and thoughtful. The ‘GRID’ letters are created from geometrical shapes on an actual grid – a reference to their rigorous approach at research and design. The grid is also a nod to the grid of a map and how they often work off the beaten paths. The logo can be used in its primary full color version, or in a simple outline.

The color palette is bright and colorful, with a variety of warm and earthy colors. The colors work well together when used in a pattern or illustration, but can also stand on their own when a more sober approach is needed.

A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact

Illustrations

GRID Impact developed a methodological approach to their behavioral research and design. We visualized that process in two sets of illustrations – one with a global setting and one with an American setting. All illustrations are based on reference photos of the team at work, making them authentic, inclusive and unique to GRID Impact.

A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact

Behavioral Design Cards

Based on their own approach and experience, GRID Impact developed a Behavioral Design Cards deck as an educational tool.

“This card deck is an educational tool intended to help you learn and/or better understand some common cognitive biases, and how one might design for them. It can give you an alternate view into how you might respond to a variety of behavioral challenges you might be facing in your work or personal life.

This deck will not solve problems for you. Rather, it will serve as a thought partner as you consider your decision-makers and investigate the contexts and factors around them that influence, hinder, or encourage their behavior.”

A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact
A fresh, colorful brand identity for social changemakers GRID Impact

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