Being a sub-brand for two companies with existing visual identities, we focussed on creating a brand that would compliment both styles. We paired Hieroo’s bright yellow and SeederDeBoer’s vivid orange with a deep green – the color that represents the city of Rotterdam in its flag. The waves of the icon are another visual representation of Rotterdam: the city is known for its harbour, the Maas river and its iconic bridges.
To support the ‘Gewoon Doen.’-campaign we designed a landing page. The page explains the campaign and invites clients to sign up. The landing page, just like the branding, can be re-used with every new chapter of the campaign.