A friendly, approachable brand identity for helping people rest better with FullEight
About the project
Restless Leg Syndrome (RLS) can ruin your night, prevent sleep, and crush your day. FullEight provides natural relief products to help people with RLS rest better. Together we created a brand identity that establishes FullEight as a trustworthy brand and customers feel comfortable with seeing on their nightstand.
The logo
To reflect the character of FullEight I created a wordmark logo that looks friendly, optimistic and approachable. It’s easy to use and scalable, to make sure it looks great on both the website and packaging.
The sub mark
Next to the primary logo we developed a sub mark. The sub mark is inspired by the tranquility of seeing a sunset or sunrise reflected in the water. The sub mark looks happy and friendly, and is a welcome addition to the product packaging.
Color palette
The color palette is based on the moment you see right before and after your eight hours of sleep: sunsets and sunrises. To stand out from competitors we decided to go for a deep purple instead of a dark blue as primary brand color, and build a versatile secondary palette inspired by the sky. We used subtle color gradients to mimic the sky, and make the colors feel alive.
Packaging
Since FullEight gels, creams and butters are applied before going to sleep we ensured the packaging looks great on your nightstand. To ensure proper usage we listed all guidelines on the back of the jar. All three products are designed in a different brand color, to make them distinguishable from another, yet still look familiar. When ordered online, the products will be delivered in a beautiful, deep purple box.
“"Jantine delivered a beautiful brand, on target, and on budget. She was able to take our ideas and concepts about what the brand should represent and translate them into a real, tangible visual identity for FullEight that resonates with our customers and separates us from our competition. Jantine was able to adjust to our evolving needs in a professional manner and we would absolutely work with her again!”
— Patrick Redmond, CEO & Founder FullEight
Sunset & sunrise photos found on Unsplash.