For the logo we wanted a modern approach: a wordmark with an integrated icon which can also be used on its own. The icon symbolizes how Flexparency unites supply and demand on their platform, and how they will always put the professional’s wishes first.
The brand’s color palette has a variety of greens – symbolizing energy, positivity and growth – and modern gradients that match the open, human approach of the platform. The typography is a mix of a clean, accessible font that delivers a positive user experience on the platform, and a fresh, modern font that gives the brand character.
The digital appearance of the Flexparency brand has played a key role during the design process. We opted to integrate the design of the website into the branding project, testing the look & feel of the brand in an online environment. The structure of the website is based on the same brand values of the brand identity: clean, transparent and human.