For the visual identity we merged the professional, serious side of Behapp with their young and innovative side: merging healthcare with tech. The logo icon is shaped like a clock, symbolizing how Behapp maps their users throughout their days. The clock is combined with a graph, referring to the insightful visualized data the app provides.
The color palette and typographic approach are a combination of the professional and innovative characteristics of Behapp as well. We picked a blue color referring to healthcare and research, yet made it bright to give it a modern, fresh appeal in combination with the bright yellow.
The visual identity is enriched by illustrations. The first set is based on data visualization, and can be seen as an illustrated, larger version of the logo. The illustrations can be used in all the brand’s colors as a decorative element.
Next to the data visualizations we worked on a set of animated illustrations showing the daily life of people using Behapp. We see people in daily activities Behapp can monitor: during sleep, exercise, commuting, socializing, while working and while feeling isolated. Behapp is shown in the illustrations as a dog: accompanying the people in their activity yet never taking the lead – just like the app does.
Last but not least we worked on a set of team portraits.